What Is Niche Marketing?

What is niche marketing? First of all, a niche is a specialized demand for a service or product. Marketing means promoting your product to the public. Putting the two together, you can define niche marketing as promoting your service or product in an area where there is a specialized demand for it.

What all this means is that you're selling a product or service to prospects who have already indicated an interest in it, and not to the general public. And to do this, you need to know how to create a niche site.

Big businesses often use niche marketing to sell their goods. For instance, a firm that manufactures appliances will advertise toasters and cooking appliances to housewives, but offer larger commercial type appliances to businesses like restaurants and hotels.

What makes niche marketing such an attractive strategy is that it allows you to stretch you advertising budget. It's been proven that it's much less expensive to advertise to a specialized market than to the general public.

In order to succeed, you have to design your niche marketing strategy in a way that it satisfies the needs of your target audience. In other words, you have to tailor your service or product to their unique wants and needs.

For example, if you create a product that will make dog training simple enough for the average person, people who own dogs will show the most interest in your product. Cat owners couldn't care less.

If you write an ebook explaining how to build an online article marketing business, the people who are seeking information about article marketing will become your target or niche market.

Niche marketing is one of the most effective and least expensive ways to promote and sell a very specialized service or product to a very specific segment of the market.

Now that you have a general idea about what niche marketing is, it is very important that you know what it takes to set up your own niche marketing site and start making money.

If you're serious about niche marketing, I suggest you grab a copy of The Niche Marketing Newbie, by Craig Michaels. It's one of the best books I have ever read on the subject. Click here to get your copy.

Copyright 2011 Mike Griffith

What is Niche Marketing?